Apfel TV Kontor analyses trends on the TV market, develops marketing- and sales-relevant strategies, and networks companies, so both sides are able to use synergies effectively.
Industrial knowledge and expertise
Varied contacts and an extensive network
Qualified team of consultants
On our own behalf, our book Von der 0 zur 1: Ein Statusbericht zum digitalen Wandel im TV was published in 2013. In cooperation with the TV producer Dirk Hampel, we simply wanted to know: How does it actually look with the digital transformation, what exactly is happening in the TV market? Eldorado? Revolution? All internet? Is the true, and long conjured media convergence finally coming or will all plans and predictions be overtaken on the right, due to the realities of TV, internet, mobile and second screen? We investigate that matter further and examine the pillars and drivers of the digital TV market on 145 pages.
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MEDIEN BULLETIN 2/2014, S. 68
Digital TV Know-How on 145 pages
Paperback 227 x 210 cm
Price 49,90 €